Search engine optimization (SEO) goes through constant changes. SEO professionals work to increase the organic search visibility of a website and always react to developments when they take place. How did the link redirection plan go off after re-launching the site? Has Google added some variables to its search algorithms in order to benefit mobile-friendly websites? SEO identifies those developments and help teams in updating their website.
With all the reactive efforts, it is likely to be hard to stop and think of what SEO for the future will hold. But, there are some clues that float around. Latest hypothetical ideas and technological developments point to the following SEO trends.
Increase in Queries that Lead to Answers
AS search engines concentrate on user experience, Google is set to appear more like Wolfram Alpha than Bing while pulling data from high authority websites into answer cards on top of organic results. SEO service will fight to be data sources in the Knowledge Graph.
Ability of Computer to Create Images and Write Content By Themselves
This means that content strategy for search engine optimization tends to change dramatically as m ore results are unfettered by actual people. Will this take content writers out of the picture or create a demand for human voices?
The DeepCream images of Google are generating amazing results. When doing web searches, DeepDream-related results already surface alongside natural results. As search algorithms becoming responsible for creating more content, they are getting better at approximating human voice. This is the same reason results in search engines become more accurate. When the computer-generated content gets a higher bounce rate than human-made content, this is likely to indicate that the user was not happy by the answer of the computer, probably considering it too robotic. In order to fix this, the designers of the content creation algorithm will fine tune to ensure the satisfaction of users.
A Contemporary SEO must Use Schema Markup
Schema lets you declare the category to which things belong. For example, Schema data are helpful for search engines in differentiating between the meanings of the same words like Titanic the movie and Titanic the ship. Google makes use of this markup in order to help in populating the right-hand rail adjacent to SERPs organic results.
Also, Schema is likely to help a site gain inroads to the answer cards of Google. While Google has partnerships with sources of information for a number of these cards, other answers seem to be auto-populated from sources with high authority. Thus, when you can become a source with authority on a top through Schema markup, metadata, a smart content tactic and the right tech improvements, you can be on top of the SERP with an answer card.
The SEO world has started to see how latest Google moves and the wider technological evolution trend is impacting the daily lives of SEO people. Such trends are expected to become more pronounced when search engines become less like internet navigation resources and more like answer machines. Taking time to determine the trends and take into account how you can adapt to them is helpful when planning ahead and preparing out long-term digital platforms to beat the competition.