The huge problem with real estate auctions these days is that people do not really learn about them. In many cases they are announced via email to a small group of people so it should be no surprise to see that in most situations the graphic designers do not have that much to work on. It is really difficult to design graphics that are aimed to promote real estate property auctions since you are most likely going to be faced with something that is new.
Designing graphics for real estate auction promotion is not as easy as doing an icon giveaway or organizing some sort of design contest. It is important to gain experience, which is hard to get because of the small number of such projects that exist. However, even so, there are some interesting tips that you can take into account right now.
A Focus On Location
Those that are looking for real estate auctions already know what they are faced with. They are not really interested in many of the details that you think should be presented in the promotional material. In fact, the most important thing that they want to see is clear highlight of location, date and time.
Always focus on this element and be sure that it is visible in the proper part of the poster, the one that has the highest visibility, all based on the medium that you design for. This brings us to the next tip.
Designing For Promotion Method
The designs that you will create for regular posters you put inside the city will be completely different than what you use on the internet or at least should be. You have to be sure that you are going to take promotion method into account so that you can make the best possible decision.
The good news is that all you really have to do is to think about the regular design rules that you would use for practically everything. Then, you adapt to what you will promote, in this case the real estate auction.
Presenting More Information Without Adding Too Much Text
We have to understand the fact that a big mistake when promoting the real estate auction is that too much text is added. Instead of doing this, you can take advantage of the internet and what it offers. The real estate auctioneer surely has a website or at least social media profiles. These have to be included in your design. It will allow you to remain focused on graphics, maybe of the properties that will be auctioned or the type of auction that will be promoted. All that the designer needs to do in this case is to mention where extra information can be gained.
All that you really have to do with the auctions is to focus on the visuals and minimize the text while you add exactly the data that is of high interest for everyone. That is something that you will find to be incredibly easy.