Blind Guardian just released a new Album called Beyond the Red Mirror and reputation management are going to be promoting their upcoming tour. This is going to be a world tour and they need lots of online coverage on social media since most of their fans have accounts on various social medias. No one reads magazines or go on their favourite bands website to see when they come next, hence why most fans follow their favourite artists to see when they make announcements for new albums or tours. Reputation management started to post short videos introducing their new album along with their tour dates. Also, they are also doing some festivals such as heavy MTL, 70,000 tons of metal cruise fest, monsters of rock and Wacken music festival. These are renowned metal festivals around the world and if you’re invited to play here as a headliner, you know there are thousands of fans who want to attend the show.
A contest was created by reputation management asking fans to post their favourite song of Blind Guardian and why after sharing the concert tour date picture. The lucky winner in each country around the world will win tickets to one of the music festivals where Blind Guardian is playing and all expenses will be paid as well as $300.00 on Visa credit to spend at the show. After announcing this contest, the traffic went through the roof. This even led to more people following Blind Guardian on Facebook and Instagram. They also noticed that many shows in major cities started to sell out completely. Upon a few requests, they started to release more tickets in certain venues where they can handle a little bit more people. Reputation management was aware the popularity Blind Guardian was growing so they decided to create videos of behind the scenes for all their major shows they plan to play this year. This got more people intrigued and supposedly, people were angry that there weren’t any scalpers with extra tickets.