Logos are a very important aspect of marketing your business. It is the company’s major graphic representation that anchors a company’s brand and is the most visible display of the company to its targeted market.
When you see the logo of the “Golden Arches” you know that it is McDonald’s, and everyone recognizes Coke instantly from their logo. How about Nike – there logo is a “check mark” and that is all they need to advertise their products. You will notice them on the shirts and caps that golfers wear on televised tournaments.
How to use logos
A company logo goes on every piece of marketing that is used daily – it appears on:
- Business cards
- Company stationary
- TV commercials
- All print marketing
This is part of a company’s brand so it is very important to have a logo designed as a part of your startup marketing plan.
Ways to get designed logo
There are many ways to get a logo designed for your company. There are many graphic design artists who specialize as a logo maker. But getting a custom designed logo by a graphic artist can also be very expensive.
Online logo makers
As the internet has grown there are more and more websites opening where you can design your own logo by using special software – very inexpensive and even some can be used for free. A online logo maker also offer all the printing needs that you need with your brand logo on it and that is how they make their money.
3 ways online
Most of these online logo makers offer:
- Free – do it yourself online
- Small fee –better software product that is downloadable
- Custom design – you give them the information and they will use their product to design your logo – more expensive
But before going with any online logo maker it is important to research their company and see what past users are saying about their software or customer design. Due diligence should be done before doing business with any company; especially a logo maker. Remember the logo is the face of your company.