This is because they are trying to establish a foothold in the Chinese market. The Chinese tourism industry is going through a sea of change as more and more tourists from Asian countries like China are flocking to popular tourist destinations around the world. Due to massive cultural differences between the east and the west, marketing strategies that are successful in attracting tourists from the Western world can fail to impress those from the East.
How to improve your odds?
Going through websites like http://www.tourfrombali.com/ will help you in developing an effective strategy. You have to set up an online presence, but simply going online won’t be very helpful as almost all travel agencies now have an online presence. You will have to do something specifically geared towards the niche of tourists that you want to attract. Here are a few tips in this regard.
- Set up a Chinese language website: Setting up a website in Mandarin or one of the other languages used in China will bring you in the radar of tourists from that country; you can also set up a bilingual website that can be translated into Chinese. A word of caution here, translation software doesn’t always work as well as you’d hope so it’s better to create a separate website for Chinese tourists.
- Seek out partnership options: If there is any chance that you can establish a partnership with a Chinese travel agency then take it as it is likely to be a huge boost to your business.
- Offer promotions and discounts: Chinese tourists often travel in large groups as it is a cheaper option. They also depend on the internet to learn more about tourist destinations and get good travel deals. So, if you offer attractive deals and discounts for group travel online, then you are likely to get huge business from Chinese tourists.
- Be careful about the destinations you offer: The criteria for choosing travel destination is not the same for Chinese tourists as it is for others, so do a thorough research and find out which destinations are popular with Chinese travelers and offer deals accordingly.