The traffic strategy of any website is based on the SEO skill of a website developer. SEO is done in order to get the maximum number of visitors on the website. When you are given the task to make a SEO website, then you start searching for a keyword or a phrase which can attract the massive traffic towards your website. But sometimes, despite of a lot of efforts, the website never get the visitors. This happens because of some mistakes which are made while doing SEO. Some of the common mistakes are given below
- It is important to setup the tracking of the conversion for the keyword phrase. Many people think that it is the high traffic that helps the website in gaining the high ranking. In actual, it is not true. The conversion is more important than the high traffic. Sometimes, the low traffic also works well if the conversion is done properly. In highly competitive environment, it becomes extremely difficult to take the website on the high ranking. This actually happens when people do not use the analytics. The conversion tracking will enable you to compare the keywords with each other and then a good result can be produced.
- Many companies like to put the name of the company on the top of each page. This really damages the SEO. Proper seo tools must be used to check different parameter of the seo.Every page should have a separate and unique title. When the link of the page is shared on social media, the link contains the page title. The unique page title will grab the attention of the people. The web designers include the name of the company on each page which ruins the SEO. It is good if they put the title of the company on the home page and let other pages include more specific information.
- Many designers also use the same anchor text for each link to a page. This sometimes annoys the people using search engines. The variations in the phrases should be used. You should also use the variation in the URL in order to give it a unique look.
- Most of the designers do not give value to the quality of the link but it is the quantity of the link which is important to them. This problem can be resolved by adding the relevant content in the website. Also try not to add out going links in the file.
- Many of the web designers believe in putting so much content in the website that they compromise on the quality of the content. They usually the content writers on lower rates who produce lots of articles without having any check and balance on the plagiarism. This is for sure not a good idea as poorly written content will never grab the attention of the visitors and they will never visit that website again. If the data is copied, then definitely the website will lose the trust of the visitors.