A successful social media strategy will help to convince and convert people to remain loyal to your brand and contribute to expanding markets as well. It therefore becomes extremely important to have a social media marketing strategy that is:
- Dynamic and
- Profitable when it comes to returns on investment.
Here are three tips to create a social media strategy that works.
Identify your Target market
This has to be thestart of the creation of a successful social media strategy simply because your target audience is going to change and define the way you:
- Create and use content.
- Select your social media channels.
- Use different kinds of media to promote your brand.
- Engage in conversations across different social media platforms as well.
As part of this exercise, you should also identify your business goals when it comes to social media use. Some of the business goals could be:
- Generate traffic to your website.
- Create a brand following.
- Launch a new product.
- Increase interaction with your customers.
- Generate revenues and so on.
Each business goal will need to be allied with the correct social media platform and content strategy.
Make a list of social media platforms that you want to use
There are quite a large number of social media platforms out there – some of them really well known such as Facebook and Twitter and some of them a little less famous! But it is very important for you to choose the right mix of platforms. Of course, this ‘basket’ of social media channels will depend on the location of your target audience.
For instance, Facebook maybe the best platform available out there if you are looking to generate interaction with your customers. But if you want to create a following that interacts with you in the shortest timeframe possible, Then you may do well to be on Twitter. Similarly, if your product is aimed at another business then you really should be on LinkedIn.
Your choice of social media platforms will also dictate the kind of content that you want to use. Video, images, Infographics and others will have to be created according to the platform.
Competition and consistency
You also have to pay attention to what your competitors are doing and where they are doing it! Of course, competitive analysis will also let you figure out how you can do it better.
Business brands will have open profiles so you can easily visit the pages and the accounts of your competitors and check for the kinds of conversations that they are engaging in the kind of content that they are creating and using.
It is also vital for you to be consistent as far as your message and visuals are concerned. So, if you are using a particular scheme of colors on one social media platform then you should try and use the same in different social media platforms as well. This lends to immediate brand association and can go a very long way in getting people interested to see and engage in what you are saying.